We have been warned that if we continue as we are, we will cause irreversible damage to our planet and its ecosystems. This has led to many individuals making lifestyle changes to reduce their carbon footprint and protect the environment. But it isn’t just individuals that should look to do this, businesses large and small can make a huge difference. It’s important that businesses look to become sustainable sooner rather than later, not just to protect the earth’s natural resources, but to retain customers too. Companies’ morals and ethics are getting called into question more and more every day, and if businesses fall behind this movement, they could quickly see their brand loyalty disappear. In this article, we will discuss why businesses should use eco-friendly apparel and more generally eco-friendly products, what GOTS certified products are, and how sustainable apparel for employees can make a telling difference.
Benefits of Eco-Friendly ProductsBuying sustainable products has many benefits. These extend not only to protecting the environment but also to the people that make the products. Here’s how you can make a difference:
Protects the Earth’s Natural ResourcesBuying sustainably ensures that the products you buy aren’t using up the planet’s finite natural resources. Depleting these natural resources has an impact on our present generation but could also leave future generations without the essentials they need. Buying from eco-friendly brands also supports businesses that prioritize protecting the planet. Informing your employees and customers that you buy from sustainable brands also positively reflects your brand ethics and can help increase loyalty.
Reduces WasteBuying sustainable products reduces the amount of waste your business generates. Waste can come from packaging, creation and a number of other sources. Brands with sustainable business models when it comes to manufacturing and packaging reduce their waste in order to protect the environment.
Reduces Greenhouse Gas EmissionsAnother benefit of eco-friendly products is it helps reduce the world’s greenhouse gas problem. Buying from sustainable brands or shopping locally helps stop human activities that contribute to this ongoing issue, such as burning fossil fuels. Reducing your carbon footprint helps stop the risks caused by greenhouse gases, such as global warming and potential health risks.
Improves Health and WellbeingEco-friendly business products can improve people’s health and wellbeing. Sustainable brands don’t use toxic ingredients to speed up the manufacturing process to maximise profits. For example, sustainable food production doesn’t use pesticides and synthetic fertilisers which can be bad for our health.
Increases Energy EfficiencyBusinesses that rely on energy-efficient sources for their products help further protect the environment. The appliances and machinery used in production and packaging don’t always have the best impact, and the misuse of energy causes unnecessary damage to the environment. Buying from brands who are energy-efficient helps contribute to a better future.
Why Should Businesses Buy Sustainable Apparel?For businesses looking to be more eco-friendly and improve their morals and ethics, eco-friendly apparel is the perfect option. Here are the advantages of using sustainable business clothing:
High and Sustainable QualitySustainable apparel is made with high quality materials in order to retain value over time. Brands that use cheap materials in production often find their clothing is destined for landfills, increasing waste. Buying eco-friendly clothing reduces your waste and helps your products last longer, saving you money in the long run.
Uses Sustainable ResourcesFast fashion is known for its excessive use of energy, water and chemicals. The production of sustainable clothing uses resources that aren’t in a finite supply and doesn’t use chemicals that could potentially be harmful. Buying sustainable apparel doesn’t support the negative environmental impact the fashion industry is causing, and reduces your own environmental footprint.
It’s Better for PeopleFast fashion also keeps the cost of clothing down at the expense of low pay and poor working conditions. Buying sustainable apparel for your employees, customers and clients will let them know that your business sources its products from sustainable brands that don’t take advantage of workers.
What Does GOTS Certified Mean?GOTS is the worldwide leading textile processing standard for organic fibres. It’s internationally recognised as the toughest organic textile standard because it includes every step of manufacturing. To be GOTS certified, a product must:
- Contain at least 95% organic fibre
- Not be treated with bleach, formaldehyde or any other toxic substance
- Be coloured with nontoxic dyes
- Be produced in a mill that enforces strict social and environment standards, treating employees with deep respect.