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summer-party

The best advertising ideas for your summer party

Summer parties are all about good conversation, delicious food and great impressions. It is the perfect opportunity to tie in with this and advertise for your company. With clever ideas, you can attract new and existing customers and maintain good business relationships with employees and business partners. It is worth planning promotional gifts for your summer party in good time and getting them personalised.

Which promotional gifts are perfect for summer parties

Different promotional items may be suitable for your event depending on your industry, but you will be in keeping with the season if you give gifts which match the summer theme. Of course, your selection should always be tailored to your target market and you should give individual gifts to suit your guests. So, you could give something completely different to your business partners than to your customers and employees.

These promotional gifts go down well at all summer events:

  • sunglasses
  • children’s toys
  • fidget spinners, which are the latest summer trend
  • rucksacks and travel cases
  • travel accessories
  • picnic blankets and mats to sit on
  • beach mats
  • solar lights and parasols
  • garden tools and barbecue accessories

If you choose products that your customers, business partners and employees can use on holiday and in their free time over the summer, the chances are high that the advertising gifts will actually be used. Any toys for children should be something they can play with straight away.

Use individual engraving for all promotional gifts

You should get your promotional gifts engraved to ensure they have the right effect. Your company logo and a clever advertising slogan can attract attention to you. Every time they use your promotional item, your customers and business partners will remember your products and services.

If your gift is related to free time and outdoor activities, your new and existing customers will link your company with a positive experience. This will raise your profile and increase sales on a lasting basis. So do not underestimate the potential for advertising at your summer party.

A promotional gift for every guest – this is what it could look like

If you are planning a summer party, you should first think about who you are inviting and what gifts you would like to give. One nice option is to welcome every guest with an individual present. In this case, you should keep stock numbers up, especially if it is not a closed event.

You can give every visitor a bag with a company logo which is filled with different promotional gifts. This not only thanks them for coming, but also expresses your appreciation. Wrapping can make promotional gifts look better, and everybody enjoys unwrapping them.

Combine summer trends with our best sellers

If you give the summer trend items away as a gift but plan to give away a number of items, then it makes sense to add some classics to the mix as well. In addition to the “Celebrity” ballpoint pen and the 3-function “Crowne” ballpoint pen, the “Iron” USB stick and the triangular power bank with suction pad have proven to be quite successful.

This way, you can show that you have thought about the gifts and put together something special for the summer party. Your guests can carry on using the best-sellers after the summer and you can plan your successful advertising strategy in advance.

Foto: © Shutterstock.com/Andrekart Photography

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