Marketing

Sustainability has long been a core element of modern brand communication. Companies that want to stand out today rely on sustainable promotional gifts that not only look good but also…

In recent years, energy costs have been constantly on the rise: it’s a topic that affects us all and one which requires action. So-called fossil fuels, such as gas, coal…

Have you ever just wanted to show your employees you care? Tech gifts are the universal “thank you” today because they’re something everyone can (and will) use. In a world where 60%…

Influencer marketing helps your business leverage the expansive network of popular online personalities. Customers need authenticity and trust before they feel comfortable buying from you. It can take months or…

Gifts such as pens, USB sticks and T-shirts work well the whole year through. The same is true of powerbanks, mugs, cups and lighters. There are however some advertising products…

Thank you gifts can be a great way of showing employees you recognise their hard work; this can be for a particular project or just to show appreciation for their…

After founding a start-up, the first job on the list is optimising certain areas of the business. This means awareness-raising campaigns, marketing for targeted customer acquisition, creating and improving a…

10th June is Ballpoint Pen Day, celebrating one of today’s best loved promotional items. Although we can’t imagine a day without them now, not all that long ago pens were…

As an employer, it’s important that your office has the equipment your staff need to do their jobs to the best of their ability. This includes furniture, technology and stationery….

With remote working becoming more common, providing your employees with home office essentials can help improve morale, productivity, and motivation. Show your employees they’re important to you, no matter where…

As experts in providing business gifts like mugs, notepads and promotional pens, we’ve seen the power that effective marketing can have on an organization’s bottom line. The rise of new…

The logo is the focal point of any brand. The first point of contact between you and your customer, an effective logo can express your business’s product, culture, and goals…

Attending your first trade fair as a business owner can be nerve-wracking. A conference centre full of competitors and prospects might seem scary at first, but it also means a…

Your advertising campaign will be particularly successful if you select promotional gifts that can be used every day, both at home and at work. With tools as promotional products you…

Do you run a logistics company or work in the transport field? If so, you’ll be all too familiar with the challenges faced by workers in these fields every day….

Is your next company anniversary coming up? What a great reason to celebrate! Of course, you’ll need the right promotional gifts. After all, not all anniversaries are the same, and…

Safety first – this motto has become a dictum. And with good reason. Promotional items for occupational safety are not only indispensable and effective as advertising, but also provide the…

Things get particularly stressful at Christmas – companies want to generate as many sales as possible with their products while simultaneously preparing for the next sales year. In order to…

The use of business gifts remains a popular and valuable marketing tool. But why is this the case? When used in a strategically sensible way, what effects do business gifts…

In the ADLER shop you’ll find a whole host of ideas for outdoor and leisure promotional items. Almost all experienced companies print customised promotional gifts, but with our outdoor promotional items your customers…

The trades industry is perfect for the effective use of promotional items. After all, nearly every trade uses various aids and tools that are essential to the majority of jobs….

Company benefit schemes have long existed to give employees an extra incentive to be at peak performance whilst at work, whether it is personalised branded pens or health and wellbeing…

Going into business for yourself is not always as easy as it may at first seem. Entrepreneurs often have to overcome various challenges before their companies become successful. Professional corporate…

Whether at work or at home, promotional items for the office are always popular and this makes them an attractive promotional gift idea for all kinds of companies. There is…

Those who explore distant lands or travel the world for work are always thankful for accessories that make their holiday or business trip more comfortable. If you work in the…

The whole world has caught football fever and the right fan merchandise is a must for the big occasion. To mark this year’s football event you can delight your customers…

When your guests think of you and the delicious food you serve, shouldn’t their mouths begin to water right away and their stomachs start to rumble with hunger? Achieving this…

We’re all familiar with it: political parties distributing sweets and ballpoint pens featuring their logo outside supermarkets, business partners giving out branded notepads in the office, and festival visitors being…

Every company knows by now, how important online marketing is for their business. What is often forgotten, however, is how important local marketing also is for many sectors. If your…

Whether it’s outdoor sport or a gym workout, club sport or exercise at home, many people couldn’t imagine leisure time without sports and fitness. Intelligent promotional ideas for sports are…

No matter how developed your business venture may be, you’re always on the lookout for more customers and working to build trust and loyalty with them. That’s why the language…

Whether as a hobby, for travel or after work: promotional items for leisure and outdoor use are very much in vogue. Not only sporting goods are in demand, but also…

As a small and emerging business, every hire is integral to your success. Many businesses use buzzwords in the hopes of getting the attention of younger workers. You may be…

There are lots of different ways of acquiring customers. Promotional giveaways with printed logos are an important tool. If you give these away and thus offer potential customers real added…